- Iowa
Caucuses | Campaign
Communications
« The Iowa Ad Campaign
The Iowa Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to Jennifer
Glover
Konfrst, assistant professor of public relations at Drake
University.
Channel 13 News at 9 on Fox 17
airing on KDSM-TV (Lynn Melling, anchor; Dave Price on Sunday).
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previous week |
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Jan. 4 Monday |
Jan. 5 Tuesday |
Jan.
6 Wednesday |
Jan.
7 Thursday |
Jan. 8 Friday |
Jan.
9 [1/2hr] Saturday |
Jan.
10 Sunday |
The Campaigns |
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CARSON |
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RUBIO | ||||||
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TRUMP |
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CLINTON | ||||||
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SANDERS |
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Super PACs / Other Groups |
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RIGHT TO RISE USA |
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PURSUING AMERICA'S GREATNESS | ||||||
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AARP | ||||||
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PETERSON FOUNDATION |
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Summary | . | . | . | . | . | . |
6
political
ads
totaling
3
min.:
Carson,
Rubio
(x2),
Sanders,
Right
to
Rise
USA,
AARP.
|
7 political
ads
totaling 3
min. 30 sec.:
Carson,
Rubio, Trump,
Clinton, Sanders, Right to Rise USA, AARP. |
8 political ads totaling 4 min.: Rubio, Trump (x3), Clinton, Sanders, Right to Rise USA, AARP. | 11 political
ads
totaling 5 min. 30 sec.:
Carson, Rubio, Trump (x2), Clinton, Sanders (x3), Right to Rise USA,
Pursuing America's Greatness (x2). |
8 political
ads
totaling 4
min.:
Rubio,
Trump (x2), Clinton, Sanders (2), Pursuing America's Greatness, Peter
G.
Peterson Foundation. |
7 political ads totaling 3 min. 30 sec.: Carson, Rubio, Trump, Clinton, Right to Rise USA, Pursuing America's Greatness, AARP. | -
newscast not seen - |
Week Six
Monday, January 4
Ad Break #1: Iowa State University, Rubio.
Ad Break #2: Central Iowa Impact (:15), Right to Rise USA, AARP, U.S. Cellular, Fareway, Re-Bath (:15).
Ad Break #3: Rodeo (:10), Carson, Mills Fleet Farm, Rubio, Scotty's Body Shop.
Ad Break #4: Scheels, GMC, Hudson Law Firm, Kum & Go, Whylie Eye Care Centers.
Ad Break #5: Slumberland (:15), Thrasher Service, University of Iowa Health Care, Bradford Financial Center, CenturyLink, Slumberland (:15).
Ad Break #6: Taco John's (:15), Mediacom, Iowa Lottery, Mills Fleet Farm. Taco John's (:15).
Ad Break #7: Sanders.
Ad Break #8: Thrasher Service, Colorado Classics.
Ad Break #9: Rodeo (:10), Mills Fleet Farm, Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.)
Total: 36 ads totaling 16 min. 20 sec. 6 political ads totaling 3 min.
Tuesday, January 5
Ad Break #1: Hardee's (:15), Ford, Hardee's (:15).
Ad Break #2: Rubio, Whylie Eye Care Centers, Thrasher Service, Iowa Lottery, Kum & Go.
Ad Break #3: Clinton, University of Iowa Healrh Care, Hupy & Abraham (:10), GMC, Colorado Classics.
Ad Break #4: Slumberland (:15), Rodeo (:10), AARP, Central Iowa Impact (:15), Carson, Xtream, Slumberland (:15).
Ad Break #5: Des Moines Performing Arts (:15), Fareway, CenturyLink, Scheels, Right to Rise USA.
Ad Break #6: HyVee, Trump.
Ad Break #7: Rodeo (:10), U.S. Cellular, Sanders, Hupy and Abraham (:10).
Ad Break #8: Jeff Canter Law Offices (:15), Colorado Classics, Jeff Canter Law Offices (:15).
Ad Break #9: Culligan (:15), Thrasher Service, JD Byrider (:15), Hope Law Firm, Crime Stoppers of Central Iowa, Culligan (:15).
Total: 40 ads totaling 15 min. 55 sec. 7 political ads totaling 3 min. 30 sec.
Wednesday, January 6
Ad Break #1: Vision4Less (:15), Trump, Vision4Less (:15).
Ad Break #2: Taco John's (:15), Clinton, Mills Fleet Farm, GMC, Sanders, Taco John's (:15).
Ad Break #3: Rubio, Whylie Eye Care Centers, Trump, Scotty's Body Shop.
Ad Break #4: Right to Rise USA, Fareway,
Ad Break #5: MediaCom, AARP, Rodeo (:10).
Ad Break #6: Trump.
Ad Break #7: Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Ad Break #8: (all FOX promos Jerry Springer,The Big Bang Theory, Celebrity Name Game, Comet [scifi channel], Family Feud)
Ad Break #9: Colorado Classics, U.S. Cellular, Ad Council (buzzed driving :30), Ad Coucil/Live United.
Total: 26 ads totaling 12 min. 40 sec. 8 political ads totaling 4 min.
Thursday, January 7
Ad Break #1: Scheels, Sanders.
Ad Break #2: Rodeo (:10), Carson, Kaplan University (1 min.), Central Iowa Impact (:15).
Ad Break #3: Trump, Homemakers, Pursuing America's Greatness, Scotty's Body Shop.
Ad Break #4: Clinton, Iowa Connections Academy, Right to Rise USA, iWireless.
Ad Break #5: Rodeo (:10), U.S. Cellular, Sanders.
Ad Break #6: Fareway, Trump, Homemakers.
Ad Break #7: Pursuing America's Greatness, Iowa Connections Academy, Sanders, Crime Stoppers of Central Iowa.
Ad Break #8: Rubio.
Ad Break #9: March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Total: 27 ads totaling 14 min. 5 sec. 11 political ads totaling 5 min. 30 sec.
Friday, January 8
Ad Break #1: Iowa Connections Academy, Casey's.
Ad Break #2: Clinton, Homemakers, Peter G. Peterson Foundation, Xtream, Sanders.
Ad Break #3: Fareway, GMC, Iowa Connections Academy
Ad Break #4: Rodeo (:10), Trump, iWireless, Pursuing America's Greatness.
Ad Break #5: Rubio, March of Dimes/HHS (39 weeks...1 min.).
Ad Break #6: Sanders.
Ad Break #7: Trump, American Diabetes Association (1 min.), Crime Stoppers of Central Iowa.
Ad Break #8: U.S. Cellular, Ad Council/Live United, Ad Council/Fatherhood.gov, Ad Council/Above the Influence.
Ad Break #9: Iowa Connections Academy.
Total: 25 ads totaling 13 min. 10 sec. 8 political ads totaling 4 min.
Saturday, January 9
Ad Break #1: U.S. Cellular.
Ad Break #2: Clinton, Culver's, Carson, Iowa Lottery, Rubio.
Ad Break #3: AARP, Century Link, Right to Rise USA, Casey's.
Ad Break #4: U.S. Cellular, GMC, Scotty's Body Shop, Slater & Norris PLC (:15).
Ad Break #5: Trump, Slumberland, Pursuing America's Greatness, Iowa Connections Academy, Mediacom.
Ad Break #6: Jeff Carter Law Offices (:15), possibly missing one ad, cuts off
Total: 20 ads totaling 9 min. 30 sec. 7 politica ads totaling 3 min. 30 sec.
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.
Monday, January 4
Ad Break #1: Iowa State University, Rubio.
Ad Break #2: Central Iowa Impact (:15), Right to Rise USA, AARP, U.S. Cellular, Fareway, Re-Bath (:15).
Ad Break #3: Rodeo (:10), Carson, Mills Fleet Farm, Rubio, Scotty's Body Shop.
Ad Break #4: Scheels, GMC, Hudson Law Firm, Kum & Go, Whylie Eye Care Centers.
Ad Break #5: Slumberland (:15), Thrasher Service, University of Iowa Health Care, Bradford Financial Center, CenturyLink, Slumberland (:15).
Ad Break #6: Taco John's (:15), Mediacom, Iowa Lottery, Mills Fleet Farm. Taco John's (:15).
Ad Break #7: Sanders.
Ad Break #8: Thrasher Service, Colorado Classics.
Ad Break #9: Rodeo (:10), Mills Fleet Farm, Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.)
Total: 36 ads totaling 16 min. 20 sec. 6 political ads totaling 3 min.
Tuesday, January 5
Ad Break #1: Hardee's (:15), Ford, Hardee's (:15).
Ad Break #2: Rubio, Whylie Eye Care Centers, Thrasher Service, Iowa Lottery, Kum & Go.
Ad Break #3: Clinton, University of Iowa Healrh Care, Hupy & Abraham (:10), GMC, Colorado Classics.
Ad Break #4: Slumberland (:15), Rodeo (:10), AARP, Central Iowa Impact (:15), Carson, Xtream, Slumberland (:15).
Ad Break #5: Des Moines Performing Arts (:15), Fareway, CenturyLink, Scheels, Right to Rise USA.
Ad Break #6: HyVee, Trump.
Ad Break #7: Rodeo (:10), U.S. Cellular, Sanders, Hupy and Abraham (:10).
Ad Break #8: Jeff Canter Law Offices (:15), Colorado Classics, Jeff Canter Law Offices (:15).
Ad Break #9: Culligan (:15), Thrasher Service, JD Byrider (:15), Hope Law Firm, Crime Stoppers of Central Iowa, Culligan (:15).
Total: 40 ads totaling 15 min. 55 sec. 7 political ads totaling 3 min. 30 sec.
Wednesday, January 6
Ad Break #1: Vision4Less (:15), Trump, Vision4Less (:15).
Ad Break #2: Taco John's (:15), Clinton, Mills Fleet Farm, GMC, Sanders, Taco John's (:15).
Ad Break #3: Rubio, Whylie Eye Care Centers, Trump, Scotty's Body Shop.
Ad Break #4: Right to Rise USA, Fareway,
Ad Break #5: MediaCom, AARP, Rodeo (:10).
Ad Break #6: Trump.
Ad Break #7: Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Ad Break #8: (all FOX promos Jerry Springer,The Big Bang Theory, Celebrity Name Game, Comet [scifi channel], Family Feud)
Ad Break #9: Colorado Classics, U.S. Cellular, Ad Council (buzzed driving :30), Ad Coucil/Live United.
Total: 26 ads totaling 12 min. 40 sec. 8 political ads totaling 4 min.
Thursday, January 7
Ad Break #1: Scheels, Sanders.
Ad Break #2: Rodeo (:10), Carson, Kaplan University (1 min.), Central Iowa Impact (:15).
Ad Break #3: Trump, Homemakers, Pursuing America's Greatness, Scotty's Body Shop.
Ad Break #4: Clinton, Iowa Connections Academy, Right to Rise USA, iWireless.
Ad Break #5: Rodeo (:10), U.S. Cellular, Sanders.
Ad Break #6: Fareway, Trump, Homemakers.
Ad Break #7: Pursuing America's Greatness, Iowa Connections Academy, Sanders, Crime Stoppers of Central Iowa.
Ad Break #8: Rubio.
Ad Break #9: March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Total: 27 ads totaling 14 min. 5 sec. 11 political ads totaling 5 min. 30 sec.
Friday, January 8
Ad Break #1: Iowa Connections Academy, Casey's.
Ad Break #2: Clinton, Homemakers, Peter G. Peterson Foundation, Xtream, Sanders.
Ad Break #3: Fareway, GMC, Iowa Connections Academy
Ad Break #4: Rodeo (:10), Trump, iWireless, Pursuing America's Greatness.
Ad Break #5: Rubio, March of Dimes/HHS (39 weeks...1 min.).
Ad Break #6: Sanders.
Ad Break #7: Trump, American Diabetes Association (1 min.), Crime Stoppers of Central Iowa.
Ad Break #8: U.S. Cellular, Ad Council/Live United, Ad Council/Fatherhood.gov, Ad Council/Above the Influence.
Ad Break #9: Iowa Connections Academy.
Total: 25 ads totaling 13 min. 10 sec. 8 political ads totaling 4 min.
Saturday, January 9
Ad Break #1: U.S. Cellular.
Ad Break #2: Clinton, Culver's, Carson, Iowa Lottery, Rubio.
Ad Break #3: AARP, Century Link, Right to Rise USA, Casey's.
Ad Break #4: U.S. Cellular, GMC, Scotty's Body Shop, Slater & Norris PLC (:15).
Ad Break #5: Trump, Slumberland, Pursuing America's Greatness, Iowa Connections Academy, Mediacom.
Ad Break #6: Jeff Carter Law Offices (:15), possibly missing one ad, cuts off
Total: 20 ads totaling 9 min. 30 sec. 7 politica ads totaling 3 min. 30 sec.
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.