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The Iowa Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to Jennifer Glover Konfrst, assistant professor of public relations at Drake University. 
Channel 13 News at 9 on Fox 17 airing on KDSM-TV (Lynn Melling, anchor; Dave Price on Sunday).

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Jan. 4
Monday
Jan. 5
Tuesday
Jan. 6
Wednesday
Jan. 7
Thursday
Jan. 8
Friday
Jan. 9 [1/2hr]
Saturday
Jan. 10
Sunday
The Campaigns
. . . . . .
CARSON








newscast not seen
RUBIO





TRUMP








CLINTON






SANDERS




















Super PACs / Other Groups
. . . . . .
RIGHT TO RISE USA








PURSUING AMERICA'S GREATNESS









AARP









PETERSON FOUNDATION












Summary . . . . . .
6 political ads totaling 3 min.: Carson, Rubio (x2), Sanders, Right to Rise USA, AARP.
7 political ads totaling 3 min. 30 sec.: Carson, Rubio, Trump, Clinton, Sanders, Right to Rise USA, AARP.
8 political ads totaling 4 min.: Rubio, Trump (x3), Clinton, Sanders, Right to Rise USA, AARP. 11 political ads totaling 5 min. 30 sec.: Carson, Rubio, Trump (x2), Clinton, Sanders (x3), Right to Rise USA, Pursuing America's Greatness (x2).
8 political ads totaling 4 min.: Rubio, Trump (x2), Clinton, Sanders (2), Pursuing America's Greatness, Peter G. Peterson Foundation.
7 political ads totaling  3 min. 30 sec.: Carson, Rubio, Trump, Clinton, Right to Rise USA, Pursuing America's Greatness, AARP.  - newscast not seen -








Week Six
Monday, January 4
Ad Break #1: Iowa State University, Rubio.
Ad Break #2: Central Iowa Impact (:15), Right to Rise USA, AARP, U.S. Cellular, Fareway, Re-Bath (:15).
Ad Break #3: Rodeo (:10), Carson, Mills Fleet Farm, Rubio, Scotty's Body Shop.
Ad Break #4: Scheels, GMC, Hudson Law Firm, Kum & Go, Whylie Eye Care Centers.
Ad Break #5: Slumberland (:15), Thrasher Service, University of Iowa Health Care, Bradford Financial Center, CenturyLink, Slumberland (:15).
Ad Break #6: Taco John's (:15), Mediacom, Iowa Lottery, Mills Fleet Farm. Taco John's (:15).
Ad Break #7: Sanders.
Ad Break #8: Thrasher Service, Colorado Classics.
Ad Break #9: Rodeo (:10), Mills Fleet Farm, Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.)
Total: 36 ads totaling 16 min. 20 sec.    6 political ads totaling 3 min.

Tuesday, January 5
Ad Break #1: Hardee's (:15), Ford, Hardee's (:15).
Ad Break #2: Rubio, Whylie Eye Care Centers, Thrasher Service, Iowa Lottery, Kum & Go.
Ad Break #3: Clinton, University of Iowa Healrh Care, Hupy & Abraham (:10), GMC, Colorado Classics.
Ad Break #4: Slumberland (:15), Rodeo (:10), AARP, Central Iowa Impact (:15), Carson, Xtream, Slumberland (:15).
Ad Break #5: Des Moines Performing Arts (:15), Fareway, CenturyLink, Scheels, Right to Rise USA.
Ad Break #6: HyVee, Trump.
Ad Break #7: Rodeo (:10), U.S. Cellular, Sanders, Hupy and Abraham (:10).
Ad Break #8: Jeff Canter Law Offices (:15), Colorado Classics, Jeff Canter Law Offices (:15).
Ad Break #9: Culligan (:15), Thrasher Service, JD Byrider (:15), Hope Law Firm, Crime Stoppers of Central Iowa, Culligan (:15).
Total: 40 ads totaling 15 min. 55 sec.    7 political ads totaling 3 min. 30 sec.

Wednesday, January 6
Ad Break #1: Vision4Less (:15), Trump, Vision4Less (:15).
Ad Break #2: Taco John's (:15), Clinton, Mills Fleet Farm, GMC, Sanders, Taco John's (:15).
Ad Break #3: Rubio, Whylie Eye Care Centers, Trump, Scotty's Body Shop.
Ad Break #4: Right to Rise USA, Fareway,
Ad Break #5: MediaCom, AARP, Rodeo (:10).
Ad Break #6: Trump.
Ad Break #7: Crime Stoppers of Central Iowa, March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Ad Break #8: (all FOX promos Jerry Springer,The Big Bang Theory, Celebrity Name Game, Comet [scifi channel], Family Feud)
Ad Break #9: Colorado Classics, U.S. Cellular, Ad Council (buzzed driving :30), Ad Coucil/Live United.
Total: 26 ads totaling 12 min. 40 sec.    8 political ads totaling 4 min.

Thursday, January 7
Ad Break #1: Scheels, Sanders.
Ad Break #2: Rodeo (:10), Carson, Kaplan University (1 min.), Central Iowa Impact (:15).
Ad Break #3: Trump, Homemakers, Pursuing America's Greatness, Scotty's Body Shop.
Ad Break #4: Clinton, Iowa Connections Academy, Right to Rise USA, iWireless.
Ad Break #5: Rodeo (:10), U.S. Cellular, Sanders.
Ad Break #6: Fareway, Trump, Homemakers.
Ad Break #7: Pursuing America's Greatness, Iowa Connections Academy, Sanders, Crime Stoppers of Central Iowa.
Ad Break #8: Rubio.
Ad Break #9: March of Dimes/HHS (39 weeks...1 min.), American Diabetes Association (1 min.).
Total: 27 ads totaling 14 min. 5 sec.    11 political ads totaling 5 min. 30 sec.

Friday, January 8
Ad Break #1: Iowa Connections Academy, Casey's.
Ad Break #2: Clinton, Homemakers, Peter G. Peterson Foundation, Xtream, Sanders.
Ad Break #3: Fareway, GMC, Iowa Connections Academy
Ad Break #4: Rodeo (:10), Trump, iWireless, Pursuing America's Greatness.
Ad Break #5: Rubio, March of Dimes/HHS (39 weeks...1 min.).
Ad Break #6: Sanders.
Ad Break #7: Trump, American Diabetes Association (1 min.), Crime Stoppers of Central Iowa.
Ad Break #8: U.S. Cellular, Ad Council/Live United, Ad Council/Fatherhood.gov, Ad Council/Above the Influence.
Ad Break #9: Iowa Connections Academy.
Total: 25 ads totaling 13 min. 10 sec.     8 political ads totaling 4 min.

Saturday, January 9
Ad Break #1: U.S. Cellular.
Ad Break #2: Clinton, Culver's, Carson, Iowa Lottery, Rubio.
Ad Break #3: AARP, Century Link, Right to Rise USA, Casey's.
Ad Break #4: U.S. Cellular, GMC, Scotty's Body Shop, Slater & Norris PLC (:15).
Ad Break #5: Trump, Slumberland, Pursuing America's Greatness, Iowa Connections Academy, Mediacom.
Ad Break #6: Jeff Carter Law Offices (:15), possibly missing one ad, cuts off
Total: 20 ads totaling 9 min. 30 sec.     7 politica ads totaling 3 min. 30 sec.





Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.

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