Campaign Advertising: Hillary Clinton—General Election

 

Hillary for America



"27 Million Strong"
Nov. 2, 2016
"We are America"
Nov. 3, 2016
"Roar"
Nov. 5, 2016
"Tomorrow"
Nov. 7, 2016














"Daisy"
Oct. 31, 2016
"Last Straw"
Nov. 1, 2016
"Tiffany"
Nov. 1, 2016
"Daughters"
Nov. 1, 2016
"What He Believes"
Nov. 1, 2016













"General Allen"
Oct. 25, 2016
"Families First"
Oct. 26, 2016
"Example"
Oct. 26, 2016
"Bryce"
Oct. 27, 2016
"On The Ballot"
Oct. 28, 2016













"Dallas Morning News"
Oct. 17, 2016
"A Place for Everyone"
Oct. 19, 2016
"Captain Khan"
Oct. 21, 2016
"Juntos Se Puede"
Oct. 21, 2016
"Barbershop"
Oct. 24, 2016













"Respected"
Oct. 10, 2016
"Values"
Oct. 10, 2016
"Nevadense"
Oct. 12, 2016
"Show Up"
Oct. 14, 2016
"America's Bully"
Oct. 17, 2016













"Watch"
Sept. 27, 2016
"Arrogant"
Oct. 3, 2016
"Measure"
Oct. 6, 2016
"Doug"
Oct. 10, 2016
"The Right Thing"
Oct. 10, 2016













"Children"
Sept. 21, 2016
"Sees"
Sept. 21, 2016
"Mirrors"
Sept. 23, 2016
"Investigation"
Sept. 25, 2016
"Primera Vez"
Sept. 27, 2016













"País Primero"
Sept. 7, 2016
"Verdadera Fuerza"
Sept. 7, 2016
"Only Way"
Sept. 9, 2016
"Agree"
Sept. 10, 2016
"Low Opinion"
Sept. 13, 2016













"Just One"
Aug. 22, 2016
"Shirts"
Aug. 24, 2016
"Everything"
Aug. 26, 2016
"Hat"
Aug. 27, 2016
"Sacrifice"
Sept. 6, 2016













"Someplace"
Aug. 3, 2016
"How To"
Aug. 3, 2016
"Unfit"
Aug. 5, 2016
"Absolutely"
Aug. 18, 2016
"For Those Who Depend..."
Aug. 19, 2016













"Tested"
wk of June 26, 2016
"Myself"
July 7, 2016
"The Shows"
July 7, 2016
"Role Models"
July 14, 2016
"Issue"
July 16, 2016













"Who We Are"
June 16, 2016
"Always"
June 16, 2016
"Quiet Moments"
June 16, 2016
"Nuestra Historia"
June 26, 2016
"Kayla"
Julky 7, 2016









Radio Ads
"Disrespect" (Nov. 2, 2016 - radio ad, FL, NC, OH and PA) >
"27 Milliones Firmes" (Nov. 2, 2016 - radio ad, nationally/battleground states) >
"Scranton" (Oct. 20, 2016 - radio ad, PA) >
"Warren" (Oct. 2, 2016 - radio ad, FL) >
"John" (Sept. 28, 2016 - radio ad, IA) >
"Rob" (Sept. 28, 2016 - radio ad, NC) >
"No es de oro" (Oct. 3, 2016 - radio ad, NV and OH) >
"Two Trumps" and "Dos Caras" (Oct. 3, 2016 - radio ads, FL) >
"What It Takes" (Sept. 22, 2016 - radio ad, FL, NC, OH and PA) >
"Real Talk" (Sept. 20, 2016 - radio ad, FL, NC, OH and PA) >
"Relief" (Sept. 13, 2016 - radio ad, FL and NC) >
Where The TV Ads Ran Based on Campaign Press Releases

 Sp.
 Launch Date
 No Spec. Info
 CO
 FL
 IA
 NE*
 NV
 NH
 NC
 OH
 PA
 VA
 Other
 Nat'l C.
"Tomorrow"
Nov. 7











x
"Roar"
Nov. 5
x
 x
 x
x
 x
 x
 x
 x
AZ, MI
"We are America"
Nov. 3
 x











"27 Million Strong" "27 Milliones Firmes"
 x
 Nov. 2
 x











"What He Believes"
Nov. 1

x
 x
x
x
 x
 x
AZ
"Daughters"
Nov. 1

x
 x
x
 x
 x
 x
 x


"Tiffany"
Nov. 1

x
 x
x
 x
 x
 x
 x


"Last Straw"
Nov. 1

x
 x
x
 x
 x
 x
 x


















"Daisy"
Oct. 31
 x











"On the Ballot"
Oct. 28

x



x
 x
 x

x
"Bryce"
Oct. 27
 x











"Example"
Oct. 26

x
 x
x
 x
 x
 x
 x

x
"Families First"
Oct. 26

x
 x
x
 x
 x
 x
 x

x
"General Allen"
Oct. 25

x
 x
x
 x
 x
 x
 x

x
"Barbershop"
Oct. 24

x



x
 x
 x

x
"Juntos Se Puede"
 x
 Oct. 21

x

x






"Captain Khan"
Oct. 21

x
 x
x
 x
 x
 x
 x


"A Place for Everyone"
Oct. 19

x
 x
x
 x
 x
 x
 x


"Dallas Morning News"
Oct. 17










TX
"America's Bully"
Oct. 17
 x











"Show Up"
Oct. 14
 x











"Nevadense"
 x
 Oct. 12




x






"Values"
Oct. 10

x
 x
x
x
 x
 x

x
"Respected"
Oct. 10

x
 x
x
x
 x
 x

x
"The Right Thing"
Oct. 10

x
 x
x
x
 x
 x

x
"Doug"
Oct. 10

x
 x
x
x
 x
 x

x
"Measure"
Oct. 6

x
 x
x
x
 x
 x

x
"Arrogant"
Oct. 3











x
















"Watch"
Sep. 27
 x











"Primera Vez"
 x
 Sep. 27











x
"Investigation"
Sep. 25
 x











"Mirrors"
Sep. 23

x
 x
x
 x
 x
 x
 x

x
"Sees"
Sep. 21











x
"Low Opinion"
Sep. 13











x
"Agree"
Sep. 10

x
 x
 x
 x
x
 x
 x

x
"Only Way"
Sep. 9

x
 x
x
 x
 x
 x
 x


"Verdadera Fuerza"
 x
 Sep. 7

x

x






"País Primero" x
 Sep. 7

x









"Sacrifice"
Sept. 6

x
 x
x

x
 x

x
















"Hat"
Aug. 27
 x











"Everything"
Aug. 26

x



x
 x
 x

x
"Shirts"
Aug. 24

x
 x
x
 x
 x
 x
 x


"Just One"
Aug. 22











x
"For Those Who Depend..."
Aug. 19

x
 x
x
 x
 x
 x
 x


"Absolutely"
Aug. 18











x
"Unfit"
Aug. 5











x
"How To"
Aug. 3
 x











"Someplace"
Aug. 3
 x



























"Issue"
Jul. 16
x
 x
 x
x
 x
 x
 x
 x
 x

"Role Models"
Jul. 14
x
 x
 x
x
 x
 x
 x
x

"The Shows"
Jul. 7
x
 x
 x
x
 x
 x
 x
x

"Myself"
Jul. 7
x
 x
 x
x
 x
 x
 x
x

















"Tested"
Jun. 26











x
"Nuestra Historia" x
 Jun. 26











x
"Kayla"
Jun. 25
x
 x
 x
 x
 x
 x
 x
 x
x

"Quiet Moments"
Jun. 16
x
 x
 x
x
 x
 x
 x
x

"Always"
Jun. 16
x
 x
 x
x
 x
 x
 x
x

"Who We Are"
Jun. 16
 x











As noted this chart is based on campaign press releases and is not definitive.  It does show that the campaign started out with ad buys in eight states, and added isporadic buys in Omaha.  Then campaign dropped CO and VA and added PA.

No specific info means the press release is not specific enough, for example "battleground states."  NE is Omaha market.

See also: Primary Ads
                Priorities USA Action Ads (main pro-Clinton group)

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